“Clothic turned our bridal sample sheet into a full catalogue storyboard before the photoshoot even started.”
Meera, Boutique OwnerTrendy Collection’s
Building a better catalogue
Anyone can shoot fashion—but no one can beat a lookbook planned with Clothic. Choose persona, occasion, garment, model, and pose, then generate catalogue-ready outfits in minutes.
Built for fashion teams
Everything you need to plan a catalogue
Clothic is an AI catalogue studio for apparel brands, boutiques, and marketplaces. Instead of juggling spreadsheets and moodboards, you build each look through a guided flow— so every image request is clear, on-brand, and ready for production.
01
Audience-first planning
Start with Ladies, Gents, Boys, or Girls so every garment and model suggestion stays relevant to the shopper you are dressing.
02
Occasion intelligence
Wedding, festive, party, formal, smart, casual, active, and lounge—each occasion narrows the catalogue to what customers actually buy for that moment.
03
Garment library
Browse sarees, lehengas, kurtas, suits, western separates, and more. Search and filters keep large assortments easy to navigate.
04
Model & pose casting
Pick catalogue models and poses that match the persona and occasion, so generated looks feel consistent across a full drop.
05
Flat-lay upload
Upload your product shots or flats and tell Clothic whether it is a complete outfit or separates—then complete the upper/bottom pairing.
06
One-click generate
Turn the plan into a preview grid of catalogue looks. Review, refine your choices, and regenerate until the story feels right.
Simple workflow
From idea to lookbook in five steps
Clothic keeps merchandisers, stylists, and founders aligned. Each step unlocks the next, so junior teammates can plan confidently and senior buyers can approve faster.
- Create catalogue for Choose the target audience your collection is speaking to.
- Set the occasion Define usage moments—not just garment types—so the story stays shoppable.
- Select garments & outfits Pick complete looks or build separates with matching upper and bottom pieces.
- Cast model & pose Lock the visual language before you spend credits on generation.
- Generate & share Preview catalogue frames, then export the direction to your creative team.
Why brands switch
Less chaos. More catalogue confidence.
Traditional lookbook planning scatters decisions across chats, drives, and moodboards. Clothic gathers persona, occasion, garment, model, and pose into one studio workspace— with previews that stakeholders can actually react to.
Faster briefings
Replace long email threads with a structured plan your photographer and retoucher can follow without guesswork.
Indian fashion native
Built around bridal, festive, and everyday ethnic wardrobes—saree, lehenga, sherwani, indo-western, and more.
Credit-smart generation
Decide the look first, generate second. Spend credits only when the catalogue direction is already clear.
Style galaxy
Explore a galaxy of styles that turn every collection into a runway-ready catalogue
From everyday ethnic sets to bridal lehengas, party glam, sharp formals, kids festive wear, active lounge edits, and polished work looks—Clothic helps you plan the full story before you generate.
Spin through the moods below, pick a direction that fits your drop, then open the planner to map persona, occasion, garment, model, and pose into catalogue-ready outfits shoppers will want to wear.
Everyday ethnic
Kurta sets, cotton sarees, and easy co-ords for daily wear catalogues that still feel premium.
Wedding vibes
Bridal and reception looks—lehengas, sherwanis, and occasion wear—ready for your next drop.
Party polish
Indo-western gowns, shararas, and statement sets for festive nights and launch campaigns.
Gents formal
Bandhgalas, suits, and sharp smart-casual edits for groom parties and brand campaigns.
Kids festive
Boys’ kurtas, girls’ lehengas, and cute occasion sets for family shoots and festivals.
Active & lounge
Sporty layers and soft loungewear looks for lifestyle catalogues that feel fresh.
Work smart
Blazers, shirts, and polished office edits for corporate lookbooks and weekday drops.
Pricing
Start free. Scale when the collection grows.
Create an account to open the catalogue planner. Upgrade later when your team needs more seats and generation credits.
Starter
Free
For founders exploring Clothic
- Catalogue planner access
- Persona → pose workflow
- 3 sample look previews / day
- 1 workspace
Creator
₹999/mo
For boutique owners & stylists
- Everything in Starter
- 60 generation credits / mo
- Saved lookbook projects
- Flat-lay upload tools
Popular
Clothic Pro
₹2,499/mo
For growing fashion teams
- Everything in Creator
- 200 generation credits / mo
- Up to 5 team seats
- Priority lookbook tools
- Brand kit presets
Enterprise
Custom
For labels & marketplaces
- Unlimited workspaces
- Custom credit packs
- SSO & admin controls
- Dedicated onboarding
- API & export options
Who it’s for
Built for every fashion team
Whether you run a boutique, a regional label, or a marketplace drop—Clothic keeps catalogue planning clear and fast.
Boutiques
Plan bridal trials, festive drops, and weekly edits without juggling WhatsApp moodboards.
Labels & designers
Align merchandising, styling, and shoot direction before you book the studio day.
Marketplaces
Standardise catalogue briefs across sellers so every listing looks on-brand and shoppable.
Customer stories
Teams that plan looks with Clothic
Real feedback from boutiques and fashion teams using the catalogue planner every week.
“We cut briefing time from two days to one afternoon. The persona and occasion filters keep every look intentional.”
Ananya Kapoor
Founder, Kapoor Bridal Atelier
“Clothic helps our junior stylists present groom and festive options that already match the customer’s occasion.”
Rohit Malhotra
Creative Lead, North Street Menswear
“Flat-lay upload plus outfit pairing is the missing piece for our kids festive catalogue. Stakeholders finally approve faster.”
Sana Iqbal
Merchandiser, Little Loom
FAQ
Questions teams ask first
Quick answers before you open the planner.
What does Clothic help me create?
A clear apparel catalogue plan—persona, occasion, garment, model, pose, and optional flat-lay upload—ready for generation and team review.
Do I need a photoshoot to start?
No. You can plan looks first, then upload flats or use sample previews. Many teams finalise direction in Clothic before booking the studio.
Is it made for Indian fashion?
Yes. Bridal, festive, ethnic, indo-western, gents formal, and kids occasion wear are first-class in the planner.
Can my team use one workspace?
Starter is great for solo exploration. Creator and Pro unlock saved projects and more seats as your team grows.
How do credits work?
You plan for free. Generation credits are used when you create look previews—so you spend only after the brief is clear.
Ready when you are
Plan your next catalogue with Clothic
Create a free account, pick a persona, and build your first lookbook brief in minutes.
